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In 1899 Pall Mall cigarette brand was introduced to the tobacco market by the Butler & Butler Company. The company created Pall Mall cigarettes as a brand for the upper class, a premium cigarette.
In 1907 American Tobacco purchased Butler & Butler. Today Pall Mall cigarettes are manufactured by R.J. Reynolds Tobacco Company.
American Tobacco started producing Pall Mall cigarettes with the 85mm length, now it is the standard, the "king-size" length, but in nineties it was innovational cigarette design. Later the first to introduce the 100mm cigarettes was also Pall Mall. American Tobacco used Pall Mall cigarettes to test the new technology of tobacco stuffing .This technology was meant to reduce the harshness cigarettes often caused in the throat.
In 1960 Pall Mall was the best selling cigarette brand of the USA and it was at the peak of its popularity.
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